• One Waterline Square
  • Two Waterline Square
  • Three Waterline Square

Real estate of the future: Take on-demand tours of luxury NYC developments

Located on the cusp of Midtown West and the Upper West Side, the three-building Waterline Square development has utterly transformed this section of the skyline and the neighborhood alike. Its offerings include a new park, the first-ever Cipriani food hall, a new Empellon outpost, and hundreds of new rental units and condos alike in three buildings designed by some of the biggest names in architecture and interior design. Each building has its own luxurious indoor and outdoor amenities, and all buildings are connected by The Waterline Club, an amenity suite measuring over 100,000 square feet and offering sports courts, programs, and areas to cater to seemingly every hobby and interest.

cityrealty

Megadevelopments Rising

This five-acre waterfront development on Manhattan’s Upper West Side has starchitect pedigree and a foodie focus. Cipriani, the famed New York restaurant group, will be heading a culinary experience for residents, ranging from personal shopping at its markets to fine dining at Harry’s Table by Cipriani. Owners can also expect room service and personal catering as part of the package, plus additional dining at Empellón Taqueria. GID Development Group brought in three different architecture firms to design its three residential towers: Rafael Viñoly Architects, Richard Meier& Partners Architects, and Kohn Pedersen Fox Associates. Interiors are by Champalimaud Design, Yabu Pushelberg, and Groves & Co.

mansion global

Buyer's Choice: These 5 new developments lets you choose your finishes

The amenities at Waterline Square are famous for catering to every interest and hobby, and the expanse of choice applies to the apartments as well. Residents have a choice of warm wood or white lacquer cabinetry set in custom kitchens with state-of-the-art appliances, custom Italian cabinetry, and polished chrome Dornbacht fixtures. These kitchens are works of art in their own right, but the darker palette does more to make the kitchen the centerpiece of the home.

cityrealty

Waterline Square Commences Closings on Manhattan’s Upper West Side

Leading national developer GID Development Group, a division of GID, announced that closings are underway at Waterline Square, the three-building luxury residential development located along the Hudson River. Waterline Square has begun welcoming its first condominium residents, joining rental residents who moved into the development this fall. Encompassing nearly five acres on Riverside Boulevard between West 59th Street to West 61st Street, Waterline Square completes one of the last remaining waterfront development sites on Manhattan’s Upper West Side.

Mann Residential

Top 10 NYC condo buildings with best fitness centers

The Waterline Club, a massive indoor athletic facility at Waterline Square on the Upper West Side between West 59th and West 61st Streets, comes with more perks than most gyms. In addition to a spacious fitness center, the Club offers a six-hoop basketball court, a 30-foot rock climbing wall, a tennis court, an indoor soccer field, a half-pipe skate park, a squash court, a golf simulator, and studios for Pilates, yoga, and boxing. The facility is decked out in the complex’s signature wood-paneled theme. The swimming suite includes an 82-foot, 3-lane lap pool, an additional children’s pool, a hot tub, saunas, steam rooms, and massage treatment rooms.

cityrealty

Dwindling Finds: NYC's last batch of new condos with 421-A tax abatements

One Waterline Square, part of the larger Waterline Square complex, was designed by Pritzker Prize-winning architect Richard Meier and features interiors by Champalimaud Design. A force to be reckoned with, the three-towered complex hovers over the Hudson River and boasts a new 2.6-acre park, Cipriani Group's first-ever food hall, a new Empellon outpost, and The Waterline Club, over 100,000 square feet of amenities catering to nearly every sport, hobby, and interest.

cityrealty

The Most Over-the-Top Apartment Amenities in NYC Today

Waterline Square is making a mark on the Upper West Side with its 100,000 square feet of amenities designed by the Rockwell Group. Eye-popping luxuries include an indoor tennis court, a recording studio, and a dog playground, but the standout is the indoor half-pipe skate park. It comes complete with a 10-foot ramp, and skateboards and helmets will be available for use.

StreetEasy

Best NYC buildings for Super Bowl and Oscar viewing parties

Each of the three soaring towers in Waterline Square, designed by Rafael Viñoly Architects, Richard Meier & Partners Architects, and Kohn Pedersen Fox Associates, has its own suite of amenities that includes lounge and media room. But all three buildings are connected by The Waterline Club, which has more than 100,000 square feet of amenities, including a a spacious screening room with large-screen televisions and plenty of comfortable seating to watch the show with fellow sports or movie fans.

cityrealty

Waterline Square Wins Multiple Awards From National Association Of Home Builders

Leading national development firm GID Development Group today announced that Waterline Square, the three-tower, luxury residential development located along the Hudson River on Manhattan’s Upper West Side and offering a variety of lifestyle opportunities, was recognized by the National Association of Home Builders and the recipient of three awards. As this year’s most-decorated development, Waterline Square was the winner of three Multifamily Pillars of the Industry Awards, including Best High-Rise Apartment Community, Best Property Website and Best Interior Merchandising of a Sales Gallery.

citybizlist

Music to your ears: NYC condos with practice rooms for singing, jamming, and playing instruments

Closings are about to commence at Waterline Square, the magnificent new waterfront development where Midtown West meets the Upper West Side. Its offerings include a new park, the first-ever Cipriani food hall, a new Empellon outpost, and hundreds of new rental units and condos alike in three starchitect-designed buildings. All units enjoy floor-to-ceiling windows, soaring ceilings, in-unit washer/dryers, generous closet space, and state-of-the-art kitchens. Each building has its own luxurious indoor and outdoor amenities, and all buildings are connected by The Waterline Club, an amenity suite measuring over 100,000 square feet and offering sports courts, programs, and areas to cater to seemingly every hobby and interest. This includes a music room with a baby grand piano, electric guitar, drum set, and recording studio with sound mixing and production equipment.

cityrealty

New Developments: The Class of 2020

Set to open in early 2020, there will be a total of 263 units across three new towers, the first designed by Richard Meier & Partners Architects, the second by Kohn Pedersen Fox Associates and the third by Rafael Viñoly Architects. Waterline Square sits on almost five acres, and will include 2.4 acres of riverfront park space. There will also be about 100,000 square feet of amenities, designed by the Rockwell Group and dubbed the Waterline Club.

Mansion Global

Titanic’s Popular Sport Is Now a Necessity in New Luxury Developments

On the Upper West Side at Waterline Square, the three-tower mega-development designed by starchitects Rafael Vinoly, KPF, and Richard Meier, the 100,000SF amenities club provides a sprawling squash court to condo owners and renters to practice and play in.

Luxe ExposÉ

Celebrate in style at Manhattan's hottest new developments

The three starchitect-designed towers of Waterline Square have utterly transformed the Far West Side with their design, new park in between, the culinary offerings of Empellon and the first-ever Cipriani food hall, and the sheer array of amenities. Each building comes with its own residents-only lounge, media room, and dining room situated on a high floor to make the most of sweeping skyline and Hudson River views. Moreover, the 100,000-square-foot Waterline Club's offerings cater to seemingly every sport, hobby, and interest, including entertaining through a party room and enclosed catering kitchen.

cityrealty

Host the Ultimate Holiday Dinner at These Luxe Developments

Waterline Square, the five-acre, three-tower development designed by Rafael Viñoly, KPF and Richard Meier & Partners offering condominium and rental residences on Manhattan’s Upper West Side, offers residents an impressive array of amenity spaces to augment the 100,000-square-foot collection of shared amenity spaces designed by Rockwell Group. Each tower is home to a luxurious private dining room and catering kitchen perfect for entertaining.

Luxe Exposé

NYC's top 20 most prestigious condos and amazing homes inside them

One Waterline Square is one of three towers that face the brand-new Waterline Square Park between Midtown West and the Upper West Side. The crystalline tower, designed by Richard Meier & Partners Architects, faces the Hudson River with floor-to-ceiling windows, and offers unobstructed southern panoramas of Midtown, Hudson Yards, and New Jersey’s Gold Coast. Dazzling modern design animates the building’s spacious amenity areas.

cityrealty

Never-Before-Seen NASA Photos Join The Latest Trends In High-End Amenities

Outside of art and music, leisure activities from all across the spectrum are reaching greater heights with a resident-only indoor skate park deigned by SITE Design Group at Waterline Square in New York.

Forbes

Kitchens with Picture-Perfect Views

Developed by GID Development Group, Waterline Square has been designed by Rafael Viñoly Architects, Richard Meier & Partners Architects and Kohn Pedersen Fox Associates to create an iconic collection of luxury residential buildings on Manhattan’s Upper West Side. Offering a variety of residential lifestyles, the development encompasses three residential towers, a 100,000-square-foot amenity center and a 2.6-acre park along the Hudson River.

lux expose

New York’s Coziest Fireplaces

Developed by GID Development Group, Waterline Square has been designed by Rafael Viñoly Architects, Richard Meier & Partners Architects and Kohn Pedersen Fox Associates to create an iconic collection of luxury residential buildings on Manhattan's Upper West Side. Offering a variety of residential lifestyles, the development encompasses three residential towers, a 100,000-square-foot amenity center and a 2.6-acre park along the Hudson River.

OFF THE MRKT

These buildings have the most beautiful playrooms for kids in New York City

Renowned children’s museum designer Roto created this amazing 4,600-square-foot space inside Waterline Square on the Upper West Side. Outfitted similar to a museum, the playroom features vignettes that tell an adventure story where kids can follow along. Each interactive room is a different scene from the tale—there’s Stonehenge, an African safari, the Egyptian pyramids, and more.

Elle Decor

Delicious Views: NYC apartments with chef's kitchens overlooking panoramic vistas

Located in the Upper West Side's newest and hottest enclave, floor-to-ceiling windows and triple exposures fill every room in this expansive apartment with unparalleled views of the Hudson River and the New York City skyline. The custom kitchen is outfitted with Gaggenau appliances and polished chrome Dornbacht fixtures. Each bedroom has an en suite bath, and the master suite also enjoys two walk-in closets in addition to two linear closets

Cityrealty

These Children’s Playrooms Are Seriously Over-The-Top And We Love It

At Waterline Square, developer GID Development Group tapped renowned children‘s museum and aquarium designer Roto to create an exceptional interactive experience inside their 4,600-square-foot children‘s playroom. Roto crafted the massive children‘s space with the same spirit as their national institutional designs, making it into a global exploration learning experience.

Haute Residence

Interview with James E. Linsley, President, GID Development Group

With 28 years of real estate experience, James Linsley also serves on the Executive Committee and the Investment Committee of GID. Prior to GID, he worked with several of the nation’s most high-profile real estate organizations. He was previously a Senior Vice President with Related for 10 years. Earlier, he worked for Trump/New World Project Management (The Trump Organization and New World Development). He has been a member of the International Council of Shopping Centers, the Urban Land Institute, the Urban Development Mixed-Use Council of the Urban Land Institute, and the Congress for New Urbanism. Linsley holds a B.A. in architecture and a B.S. in civil engineering from Lehigh University as well as an M.S. in Real Estate Development and an M.S. in Urban Planning from Columbia University.

Leaders Mag

Practice Tennis Like Roger Federer At These Haute Developments

Taking the lead in the new trend is the three-tower mega-development, Waterline Square, designed by starchitects Rafael Vinoly, KPF, and Richard Meier. Apart from its waterfront location and sky-high luxury condominiums, the development has its own 2.6-acre park and over 100,000 square feet of fitness and wellness amenities, also dubbed, The Waterline Club. Inside the club is an indoor tennis court, complete with scoreboard and has ample room for spectators to watch you practice like a tennis pro.

Haute Residence

Game, set, match! NYC buildings with tennis courts

Developed by GID Development Group, Waterline Square is home to the first and only indoor regulation-size tennis court in a residential development in New York City. Complete with bleachers for spectators and plenty of room for movement on the sidelines, the court is perfect for playing and/or cheering. After tennis, residents can enjoy more than 100,000 square feet of other best-in-class sports, leisure, and lifestyle amenities.

CITY REALTY

Home court advantage: Listings in NYC apartment buildings with tennis courts as amenities

North-facing apartment in a spectacular new development offers floor-to-ceiling windows, partial Hudson River views, luxe master suite with walk-in closet and five-fixture bath, and a 20-year tax abatement. The custom Italian kitchen is outfitted with Gaggenau appliances and high-end fixtures. Residents have access to the 100,000-square-foot Waterline Club, where amenities include a gym, rock-climbing wall, lap pool, tennis court, screening room, art studio, and bowling alley...to name just a few!

CITY REALTY

Saltwater pools: The new luxury amenity in NYC

Developed by GID Development Group, Waterline Square is an iconic collection of three residential buildings on one of the last remaining waterfront development sites on Manhattan's Upper West Side. It surrounds a three-acre park and all three buildings share a massive amenities package spanning 100,000 square feet. One striking amenity of the residents’ Waterline Club is their 25-meter, three-lane saltwater lap pool brightly lit with a unique skylight and inset ambiance lighting.

Saltwater pools: The new luxury amenity in NYC

Ritzy NYC buildings lure buyers with healthy perks for their kids

Kids and teens are key players in their families’ decisions to buy property. And local builders are rolling out the Astroturf to lure these pint-sized athletes — and their wellness-obsessed athletes — to new developments like Quay Tower at Pier 6 in Brooklyn Bridge Park, 30 Warren St. in Tribeca and Waterline Square on the Upper West Side.

NEW YORK POST

Try Selling Three Towers of Condos in NYC's Jammed Luxury Market

It’s tough to stand out in Manhattan’s overbuilt luxury-condo market, but James Linsley is working on it. Instead of building a single, skyscraping tower designed by a world-famous architect, he’s putting up three -- on the same site.

BLOOMBERG

Interior Design, Front and Center

For Waterline Square, a five-acre condo and rental development on the western edge of Manhattan between West 59th to West 61st Streets, GID development group paired a different architecture firm with a different interior design firm for each of the project’s three towers. One Waterline Square is by Richard Meier & Partners and Champalimaud Design; Two is by Kohn Pedersen Fox and Yabu Pushelberg; and Three is by Rafael Viñoly and Groves & Co. In addition, Rockwell Group is designing an extensive amenities space and Mathews Nielsen Landscape Architects is creating a 2.6-acre park that connects the towers.

THE NEW YORK TIMES

Waterline Square: New York's Riverside Trifecta

Waterline Square, a 1.8-million-square-foot, three-tower residential project along the Hudson River, is redefining a five-acre spit of New York City from West 59th to 61st Streets. “We’re the final waterfront opportunity and last piece of the Riverside South master plan,” says James Linsley, president of GID Development Group, which entrusted the architecture firms Richard Meier & Partners, Viñoly, and Kohn Pedersen Fox (KPF) to each create a building and matched them with top interior designers. Alexandra Champalimaud warms the precision of Meier’s exterior with her signature curved lines; Yabu Pushelberg provides a dramatic lobby for KPF’s cascading terraces; and Groves & Co. brings its mix of modern and classic inside Viñoly’s faceted, angular facade. With a 2019 move-in date, the property encompasses 263 condos along with retail, restaurant, and green spaces. For Linsley, the $2.3 billion plan is like a bespoke suit: “It comes down to every stitch and thread.”

DEPARTURES

11 billion-dollar mega-projects that will transform New York City by 2035

Designed by starchitects including Rafael Viñoly, Kohn Pedersen Fox, and Richard Meier, Waterline Square is a five-acre, $2.3 billion plan for Manhattan's west side.

The project is set to be complete by 2019, and will include three residential towers, three acres of public outdoor space, and 100,000-square-feet of amenity spaces.

BUSINESS INSIDER

Perfect Your Serve at These Luxury Homes

The roughly 100,000-square-foot amenity space at the under-construction Waterline Square—a three-tower, 263-condominium complex (model shown in rendering) developed by GID Development Group—includes a regulation-size hard court with spectator seating. A 30th-floor unit, priced above, is 1,497 square feet.

THE WALL STREET JOURNAL

Rafael Viñoly designs jewel-like residential tower for NY's waterline square

‘it looks like a sculpture, but this diamond form has a very important purpose, which is to deliver clear, optimal views from each residence,’ explains architect rafael viñoly. designing the third tower, which will be situated in the southeast corner of the plot, his design appears as a clear glass jewel amongst the ‘waterline square‘ condominiums. like the exterior itself, the residences are characterized by expressed corners and gently sloping exterior walls.

DESIGNBOOM

A First Look at the Interiors of Waterline Square

As Glenn Pushelberg likes to say, “luxury is a bogus term.” The interior designer—principal of Yabu Pushelberg with partner George Yabu—explains that the word no longer carries meaning amid the slew of glitzy properties expanding on the New York City skyline. What should buyers care about? An attention to quality.

In the case of Waterline Square—a community comprised of three glassy residential towers, a public park, and an extensive amenity program slated to be completed in early 2019—a considered attention to detail is central to the vision of the project. Located on the Hudson riverfront where midtown Manhattan meets the Upper West Side, Waterline Square boasts an impressive lineup of architects and designers assembled by developer GID.

ARCHITECTURAL DIGEST

These fancy buildings have brought in celebrity chefs

Over on Manhattan’s Upper West Side, Waterline Square — a three-building complex where condos start at $1.9 million and top out at $17.25 million — will debut a 28,000-square-foot food hall by Cipriani with a market, restaurants and fast-casual options. It’ll be the first concept of its kind for the Cipriani brand, which traces its roots back to 1930s Venice and is known for its swanky 42nd Street and Wall Street locations that tend to attract suited-up power brokers.

NEW YORK POST

The starchitect-led projects that will transform NYC’s skyline, mapped

Waterline Square picks up where Riverside Center left off, and Viñoly’s 3 Waterline Square will stand near the intersection of West 59th Street and Freedom Place South, the small pedestrian throughway that snakes through Christian Portzamparc’s master plan, at Riverside Center site 4. Each of Waterline Square’s buildings (the other two are designed by KPF and Richard Meier) will host condominiums up top with rentals in their bases, with one- through five-bedrooms sprinkled throughout.

CURBED NY

New York's Waterline Square skyscrapers climb in time-lapse movie

Watch towers by Rafael Viñoly, Richard Meier and KPF rise in this time-lapse video, which shows that the Waterline Square development on Manhattan's Upper West Side is almost complete.

The new movie – given exclusively to Dezeen – condenses the project's three-year construction process into just 45 seconds of footage, so the cluster of residential skyscrapers beside the Hudson River appear to shoot out of the ground.

DEZEEN

Grand Openings: 10 Major Real Estate Projects Coming To NYC This Year

Residents will start moving into this three-tower, 5-acre, 263-unit luxury megaproject this spring. The complex is owned by GID Development Group and designed by a combination of starchitects: Richard Meier & Partners Architects, Rafael Viñoly Architects and Kohn Pederson Fox Associates. The development is aiming for a $1.5B sellout. The project has a penthouse asking $17.3M, according to StreetEasy, and amenities include an indoor tennis court, an indoor basketball court, an indoor soccer field, an indoor gardening studio and a 25-meter lap pool.

BISNOW

This luxury condo features a first-of-its-kind skate park

Skater boys and girls better save your pennies, because here’s a condo for you.

The West Side’s 263-unit Waterline Square development will include an indoor skate park for freestyling punks — billed as the first for a multifamily residential property in New York City.

The Post got an exclusive first look at the gnarly space.

NY POST

New York City’s latest crop of luxury residential developments

Located in Manhattan’s Far West Side, Waterline Square is a large scale scheme comprising three high rises, each designed by Rafael Viñoly Architects, Kohn Pedersen Fox Associates or Richard Meier & Partners Architects. Respectively, exclusive interiors in each of the towers’ striking penthouses have been designed by acclaimed firms Groves & Co, Yabu Pushhelberg and Champalimaud Design. These beautiful interior spaces have just been revealed.

WALLPAPER*

From an Indoor Skatepark to a Private Golf Course, 8 Extravagant Home Features That We Love

At the upper end of the real estate market, top finishes, gyms, and five-car garages are now so common as to be something of a yawn. Many developers and builders are setting themselves apart by getting creative, however. They’re adding impressive features that would be special on their own, but become something even more as part of a residential building or standalone home. We’ve put together eight of our favorite over-the-top amenities that showcase how far imagination and unlimited budget can go toward elements that define the essence of luxury living.

ROBB REPORT

Empellón Taqueria Ventures to Glitzy Upper West Side Development

Hit Mexican restaurant Empellón Taqueria is headed to the Upper West Side. The popular West Village spot from chef Alex Stupak will open this fall in new development Waterline Square, located at 655 West 59th St., between West End Avenue and the West Side Highway.

EATER NEW YORK

$18 Million Penthouse at Manhattan’s Waterline Square is Building’s Priciest Sale

An $18 million penthouse at Waterline Square—the new Upper West Side development comprised of a trio of luxury buildings, each designed by a different starchitect—has found a buyer, Mansion Global has learned.
A contract for the penthouse was signed Monday, marking the most expensive sale to date at the project.

MANSION GLOBAL

A Blueprint for Seduction

One of the Upper West Side's last parcels of undeveloped land, at the southern end of Riverside Park, will soon be the location of sleek towers designed by top firms: Richard Meier & Partners, Rafael Viñoly Architects and Kohn Pederson Fox Associates. The dream-team project comprises 263 luxury residences, starting around $2 million.

DUJOUR MAGAZINE

Condo Sales Begin for All Three New Towers at Waterline Square in New York City

Sales have officially launched for all 263 residences at Waterline Square, a New York City residential development with three high-rise towers, each designed by one of three celebrated architecture firms: Rafael Viñoly Architects, Richard Meier & Partners Architects, or Kohn Pedersen Fox Associates. Located on the Upper West Side near the Hudson River, the 2.2-million-square-foot project features a 2.6-acre park and more than 100,000 square feet of amenities, including a 30-foot rock climbing wall, indoor half-pipe skate park, and indoor tennis court. All the condominiums are located on or above the 20th floor of each building, offering soaring river and city views in an upscale urban environment.

ROBB REPORT

Starchitect-designed UWS complex will offer residents an indoor soccer field, gardening studio, and more

With a powerhouse trio of architecture firms on board, it’s no surprise then that GID Development Group’s massive Waterline Square project will also come with an enviable list of amenities. Along with unveiling a full website on Monday, GID has also released details on the amenity package on this Upper West Side mini-megaproject.

CURBED NY

The Last Piece of a Far West Side Project Gets Built

The effort to convert the old Penn Central rail yard on the Far West Side of Manhattan into high-rises has bumped along since being proposed in the mid-1970s by a developer named Donald J. Trump.

NY TIMES

New York's Waterline Square Reveals Extensive Range of Resident Amenities

A residential complex located on manhattan’s upper west side — has unveiled its resident amenities package, which is believed to be one of the most comprehensive in the entire city. the development features three condominium towers designed by richard meier, rafael viñoly, and KPF. connecting the structures will be the recently revealed ‘waterline club’, which includes three levels of indoor amenities designed by rockwell group.

DESIGN BOOM

10 Reasons Why Waterline Square Will Redefine Upper West Side Living

GID Development’s Waterline Square mega project is destined for West Side success. Rising from a plot of decades-long undeveloped doldrums, this waterfront residential complex is a neighborhood game changer. Architecturally stunning, conveniently located and luxurious, Waterline Square is poised to become the West Side’s premiere urban living community, when completed in 2018. The property is already planting the seed for a new upscale neighborhood which could eventually be called the Waterline District. Who knows? Here are 10 reasons why it should be a smash hit.

FORBES

"Three leading starchitecture firms – Rafael Viñoly Architects, Richard Meier & Partners Architects and Kohn Pedersen Fox Associates – have joined forces to collaborate on Waterline Square, a new residential development occupying five acres of land on one of the Upper West Side's last remaining waterfront development sites along the Hudson River."

Construction Update: Waterline Square

Construction is underway at Waterline Square, the three-tower development on the Upper West Side from GID Development Group. The development's three sites are the last sites available of the original 5-tower Riverside Center masterplan. Each of the three towers will be designed by a different high profile architecture firm. Tower One, located at the southwest corner, will be designed by Richard Meier Architects. Tower Two, at the northwest corner, will be designed by Kohn Pedersen Fox Associates. Tower Three, adjacent to nearly completed One West End tower, will be designed by Rafael Vinoly Architects.

Field Condition

Starchitects Set To Invade Manhattan's Upper West Side

Named Waterline Square, the masterplan encompasses nearly five acres and will be located in Manhattan along the Hudson River from West 59th Street to West 61st Street, where Midtown meets the Upper West Side. The three buildings are One Waterline Square, which is designed by Richard Meier and Partners Architects, Two Waterline Square by Kohn Pedersen Fox Associates and Three Waterline Square by Rafael Viñoly Architects.

Forbes

A First Look Inside Waterline Square on Manhattan’s West Side

A triptych of luxury high rises in Manhattan, each designed by a different famous architect, will take the same approach inside—where three designers will create interiors to fit each building’s distinct facade.

Mansion Global

The partners behind a gargantuan apartment complex being built on Manhattan’s far West Side have nailed down $2.3 billion in construction financing at a time when money from traditional lenders is hard to come by.